Crypto Webinar

Glide Invest is a fintech start-up that makes goal-based investing via Direct Mutual Funds easier and smarter.

This project showcases the journey of creating landing pages and marketing promotions for their webinar based on the Crypto Currency to attract more users.

Year
2022

Duration
7 Working Days

Target Audience
Youngsters & working professionals (18-40 years)

Service
Landing page and marketing promotions

Role
UI, UX and Graphic Designer

Responsibilities
• Research
• Conceptualisation
• UI/ Visual Design creation
• Testing the final output

Tools

Hello!

Glide Invest is focused on Direct Mutual Fund investing, for working professionals between 25 to 40 years. Nowadays, many youngsters are serious about saving money and start investing at a very early age. Many of them have a craze for Cryptocurrency.

In order to create more awareness about the benefits of long term investing over crypto, the Glide team decided to host a webinar on advantages and disadvantages of investing in Cryptocurrency.

The aim was to create brand awareness, attract young investors and encourage them to invest money in the long-term but safer options like Mutual Funds.

Design Process:

The project was divided into 2 parts.

Part 1

Landing Page
Creating a landing page template that could be used for various stages of the webinar (Pre-Registration, Post Registration, Live Event, Post Event etc.)

Part 2

Marketing Promotions
Designing marketing promotions like in-app banner, push notifications, Zoom sliders and e-mailers.

Part 1: Landing Pages

Research

I had no prior experience with Crypto Currency. So, it was a great opportunity to learn something new.

I went through various websites and apps dealing with Crypto Currency to understand the common threads and trends. This way, I was able to create a mood-board and finalize the colour palette.

Visual Design: Explorations

As I had a super tight deadline, I directly started creating rapid visual design options based on my research and the content shared by the Marketing team.

Here are some of the variations created for the pre-registration landing page.

I also tried creating some design options that were more content heavy and linked to company’s blog and YouTube channel to provide additional information to the user.

Visual Design: Final

Finally, after brainstorming with the Design, Marketing & Product teams; we decided to go ahead with the most simple layout. It was very clean, had all the necessary information and was much easier & quicker to develop as compared to the other layouts.

A) Pre-Registration
Here is the final landing page for Pre Registration stage with some minor refinements. Post approval, I handed off the design to development team and moved on to create 3 more landing pages for various stages of the webinar (Post Registration, Live Event & Post Event)

B) Post-Registration
This page was used to notify the users about their successful registration.

C) Live Event
This is how the page looked while the event was live.

D) Post-Event
And finally the post-event landing page to view the recorded webinar.

Part 2: Marketing Promotions

While the Development team was busy with the landing pages; my next task was to create the marketing promotions for the webinar.

As the overall look and feel of the webinar was already set; I could create emailers, in-app banners, push notifications & Zoom sliders based on the same theme pretty quickly. Here are the final creatives:

a) Pre and post registration e-mailers.

b) Zoom sliders

c) Push notifications and in-app banner

Takeaways

Challenges

The main challenge was to complete the entire project within 7 working days.
I was the only designer working on this webinar dedicatedly, and had absolutely no knowledge about Crypto Currency.

Impact

I was able to deliver the designs in time and the entire team was happy with the overall outcome.
The webinar received a good response and went smoothly.

What I learnt

It was my first solo project as a UI UX designer at Glide Invest. The overall work pressure was super high due to tight deadlines. But I thoroughly enjoyed the process of taking fast decisions, collaborating with cross functional teams and learning basics of Crypto Currency.
I also realised the things that I missed out in a hurry / could have done better. So, this experience will be super helpful in my next projects.